Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Alcotec
Alcotec
2 products
Beermakers
Beermakers
0 product
Briess
Briess
1 product
Coopers
Coopers
23 products
Copperhead
Copperhead
5 products
Cospak
Cospak
13 products
Edwards Essences
Edwards Essences
43 products
ESB
ESB
317 products
Essencia
Essencia
0 product
Fermentis
Fermentis
12 products
Grainfather
Grainfather
1 product
Joe White Malt
Joe White Malt
15 products
John Guest
John Guest
18 products
Keg King
Keg King
133 products
KegLand
KegLand
67 products
Lallemand
Lallemand
13 products
Mad Millie
Mad Millie
13 products
Mangrove Jack's
Mangrove Jack's
71 products
Morgans
Morgans
27 products
Muntons
Muntons
0 product
Omega Yeast
Omega Yeast
5 products

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